Why is this such big news?

Thanks to advances in medical care, nutrition and lifestyle, dogs, like their owners, are living longer than ever before**. That means they're now considered ‘senior’ for half their lives. But the great news is, any dog over 7 can now benefit from Purina's.

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revolutionary new PRO PLAN® Senior 7+. It's the only formula that has been proven to improve cognitive function in older dogs, enhancing their memory, learning capacity, and ability to adapt to new situations.

* Pan et al Dietary supplementation with medium-chain TAG has long-lasting cognition-enhancing effects in aged dogs. Brit J of Nutr.

** PFMA Pet Population Figures

Essential Anti-Ageing Guide

Find out what ‘senior’ means in dog terms and what you can do to keep your dog younger for longer.

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The PRO PLAN® Plan

In just a few minutes you can have a plan that's tailored to your dog's exact needs.

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